Very many people engage in dieting. Health professionals could be forgiven for assuming that reducing diets are for fat people. However, this is far from the case.
Up to one third of men and women in the western world is said to be overweight. Yet twice as many believe that they weigh more than they should. Thinking that one is overweight is more common in normal weight women than in men. Moreover, not only do these normal weight people believe they weigh too much, many also have lives that are in some way restricted by worry about weight.
In this context, dieting is extremely common and people of all weights are trying to lose weight. In 1980 - 81 Dr Jeffrey and his colleagues from the University of Minnesota surveyed 2000 people living in the town of Minneapolis. According to the people they questioned, 72% of the women dieters and 44% of the men had never been overweight. This finding has been replicated in many other studies, namely that many people, women in particular, mistakenly believe themselves to be overweight and at least one in every two women who are NOT overweight has tried dieting.
The popularity of dieting is fuelled by several factors, the first being a national aversion to fatness. This attitude sets in at a very young age. Schoolchildren in one study showed a stronger aversion to being overweight than to being blind or physically crippled, Even children as young as 8 are restricting their food intake and by age 15 one in three has been on a diet.
The second factor is a multi million pound slimming industry which grows ever more inventive in its attempts to persuade veteran dieters that “this one really works”. This industry also creates the popular myth that body fat is a “Cinderella substance” which fits on top of the real person underneath, that can be controlled with the right diet and the right degree of willpower.
Hence, as far as dieting success is concerned, much of what is written in the popular press has an optimistic flavour. Despite poor success rates, even the professionals who proffer diet plans believe that successful dieting is possible - that any one can do it if they try hard enough to follow the advice they are given. In actual fact there is no evidence for this assumption. At best modern weight control programmes can achieve weight losses of around 15 pounds but the proportion of people who maintain their losses for over 5 years is in single figures. Only one in twenty people who join commercial weight control programmes is said to reach goal weight - but not all of these people are clinically obese and there is no information about how many of the successes re-enrol at a later date. Further, half of all dieters put back even more weight than they have lost. Obviously something else is going on.