I'm calorie counting, I try to stay around 1,500 cals per day, but I've also cut out added refined sugar and sweeteners as much as I can. I'm trying to eat as much fresh fruit and veg and do some exercise too. It seems to be working out at the moment, although I do sometimes have the odd craving, especially in the evening if I didn't have enough for my breakfast that day.
I guess its just finding the the right plan that works and that you can stick with. Let's hope your experiment works for you!