I will stick to my
Salad/Veg/Protein thanks
In 1981, a physician and an entrepreneur joined forces for another dangerous diet scheme: The Cambridge Diet.* Jack Feather, who originated the idea, was a Walter Cunningham type who built a fortune in the 1960s with his wife Elaine selling women the bodies they wanted to have. They peddled figure salons, Mark Eden bust-developers, Trim-Jeans, the Sauna Belt, and then in the 1980s, the Cambridge Diet. In the 1960s and 70s, romance and true story magazines were filled with Feather's fabulous promises for his products: "Astro-trimmer the most astounding waist and tummy reducer of all time!" Many featured lovely young women with enormous breasts, who swore their bustlines were the result not of nature or silicone, but a hand-held exercise contraption. "The very first time I used Mark II I saw my bust line become rounder and fuller and actually grow three full inches right before my eyes!" one testified. For fifteen years, while the Feathers increased the size and fullness of their bank accounts, the U.S. Postal Service battled with them to stop making outlandish claims. Finally, in 1981, they were indicted on 13 counts of mail fraud, and made a deal with the government to pay $1.1 million and to stop selling bust developers, Astro-Trimmers and other diet aids. But by that time, they were ready to move on to their biggest scam. In 1979, Feather had come across a copy of the International Journal of Obesity, which described University of Cambridge nutrition researcher Alan Howard's work putting patients on very low, 320-calorie-a-day diets. Feather decided he wanted to add a diet to his line of figure-enhancing products, and made a deal with Howard to put the diet on the market. By this time, the very low calorie diet had already proven itself to be disastrous, since 58 people had died from being on the commercial liquid diets that were popular in 1976 and 1977. The amount of protein in these drinks was insufficient to keep the body from feeding on its own stores of protein, including lean muscle tissue and vital organs. The Cambridge Diet, however, advertised that it was "the perfect food," and "provides you with scientifically balanced nutrition," and backed its claims with assurances from Dr. Howard, who was hardly an unbiased scientific observer, but continued to defend the product in scientific journals without revealing he'd been paid for his services. It took journal articles by other well-known obesity researchers to bring to light the fact that even Howard's own research showed that the extreme diet burned up the body's muscles and organs. After two months, the US Postal Service and the FDA forced Feather to stop mail-order sales from ads that claimed that the Cambridge Diet would produce "no harmful side effects," was "metabolically balanced," and that people could stay on the formula for an "unlimited amount of time." Feather stopped selling the product through the mail, and instead created the kind of wildly profitable multi-level marketing plan used today by Herbalife. The diet sold by word-of-mouth, with counselors who served as cheerleaders and spiritual advisors for their clients. The diet counselor who sold the liquid formula not only got a profit from each can sold to his own customers, but a percentage of the sales of each counselor he recruited into the Cambridge "family." This pyramid scheme was so successful that some counselors were earning more than $150,000 a month. Successful counselors-turned-executives were rewarded with BMWs, Mercedes-Benzes, solid gold pens, and glitzy, celebrity-ridden hotel extravaganzas. Eventually, more than three million people had tried the diet, which Feather marketed as "an Ultimate Truth." For some, it was the ultimate diet: Some people died from heart attacks before the FDA forced the company to stop selling the nutritionally inadequate diet drinks.* The Cambridge Diet debacle shows just how dangerous weight loss marketing schemes can be. The problem with most weight loss products sold over the years is they don't work, except to make the promoter wealthy. The problem with the rest is that they do work, temporarily, by promoting unhealthy weight loss through starvation, as in the case of the early version of the Cambridge Diet, or by stimulating the nervous system, as in the case of over-the-counter diet pills containing phenylpropanolamine (now banned in the United States), which not only cause unpleasant side effects such as dizziness and irritability, but can lead to heart attacks and stroke. If money were the only thing people lost in diet scams, it would be serious enough. But many people have lost their good health or their lives trying to lose weight. No matter what the claims, no quick-acting obesity cures to date really work to help people lose weight permanently. At best, they only make your wallet thinner.