Yeah, me too.
I refuse to pay the £4.50 some odd for the weetabix.
£3 I can cope with.
I believe Iceland usually have 36 for £2.50 (don't quote me on it though) so was going to buy that when I ran out instead, but if I can get another 12 for an extra 50p, then I shall do.
Might buy the boy a box as well, because he has them for breakfast too and I'm always eating his in the mornings when I stay.
However, last time I bought them for us two, his flatmate was eating them as well.
Which I found a bit rude, because he doesn't ever buy any for the house.