I use shop brands of cereals they are on the list but are cheaper than brand names - there may be an element of truth in what you say though, they have to get their advertising in somewhere
I keep telling myself i will compare the ingredients of stuff when this happens, i really cannot see why i should pay so much more money for something just because it is branded and on their list, as opposed to something a lot cheaper that consist of the same stuff, but i never do. One thing i have noticed though is that often it is possible to find one of the cereal bars on offer, so that also helps with having a change rather than constantly the same thing.
No movement today, but i shall wait until circa 9.30 and weigh again, i was late eating that bowl of noodles and beansprouts so that may be an issue. Will try to fill up more around the meals so that i dont need that later. I hope.