I've just seen it!
Well,most of it, anyway. I suppose he (the husband) means well, but I am not losing weight for anyone else except myself. My husband has supported and accepted me whatever my weight. He is supporting me doing LL too, even though it is expensive.
I wonder whether WW is capitalising on magnifying the lack of confidence women will feel anyway, and suggesting to them that they need to lose weight so everyone (husband, kids, friends) will be happy, and everything in the garden will be lovely again.
Oh, to be a fly on the wall during the 'brainstorming session' at the advertising agency!