Yeah I've said that all along... for some people though, paying to be coached is a good incentive to actually stick to it. (I'm thinking particularly of the heavier people, with more to lose so harder to get started perhaps, and higher bill to pay.)
By reading the chat on there at the moment, I also see that the "food choice" part of coaching isn't even available yet. When I signed up for coaching in France, I could click on a list of foods I loved, and those I hated, and therefore the menus proposed to me didn't include the nasties and hopefully included more of my favourites. Not at the moment it won't, so a poor vegetarian is PAYING to receive menus with MEAT in! DUH!
If they're "not ready", they should wait...
And I hate reading pigeon English...
<BAH HUMBUG!>